[Insider Secrets] How SuperJeweler Got an 8.2% Increase in Revenue Using Push Notifications
SuperJeweler is an eCommerce site that offers super affordable and chic jewelry from the best of suppliers. Any jewelry purchased at SuperJeweler comes with a lifetime guarantee.
Email Marketing Manager, SuperJeweler
The Marketing Challenge
SuperJeweler had been using email and Google Display ads to promote their deals. The problem was in reaching out to their customers in time. Their main objectives were to:
- Reach out to customers in real time
- Increase traffic for the website
- Increase the overall revenue for the company
- Re-target customers more effectively
In short: SuperJeweler was looking for a tool to increase their ROAS (Return On Advertising Spend).
That’s where PushEngage came into the picture.
How PushEngage Helped SuperJeweler
PushEngage has many push notification features that help e-commerce businesses achieve their target revenue.
SuperJeweler started using regular push notifications to inform its subscribers about daily deals and ongoing sales. But the game changed completely when they also started using cart abandonment push notifications.
The first step was to rack up push notification subscribers for SuperJeweler. PushEngage offers a variety of subscription opt-in types and the one that they chose was a single-step optin with an overlay.
That popup converted website visitors into subscribers at an incredible 22% optin rate.
Pro Tip: If you’re getting started with push notifications, you should check out this article on how to style your push notification optins.
Generating Repeat Sales
SuperJeweler was able to re-engage with customers on repeat with top deals on their jewelry.
PushEngage was bringing 5.26% of total revenue. In total, SuperJeweler received an overall 8.2% lift in revenue using all push notification campaigns.
They implemented the right strategies to tackle cart abandonment with a 14.68% CTR (Click Through Rate) and an 8% CR (conversion rate).
Instant Customer Engagement
With PushEngage you can re-engage with subscribers easily and get high repeat traffic.
With PushEngage, 5% of the total traffic of SuperJeweler came from push notifications while 3% came from e-mail.
Cost-Effective Communication Channel
SuperJeweler found PushEngage’s pricing to be way more reasonable than other push notification vendors.
And it was super easy for them to decide what billing plan they needed. PushEngage offers dynamic pricing based on your subscriber count and the features you need.
The Impact of Using PushEngage
Using PushEngage, SuperJeweler was able to reach out to customers more efficiently and effectively. Besides sending out regular push notifications, SuperJeweler was able to regain lost revenue using Cart Abandonment campaigns.
SuperJeweler was able to:
- Send out deals in a timely manner
- Retain and re-engage customers
- Increase their ROAS with push notifications
- Get a 22% optin rate
- Increase their revenue by 8.2%
- Get CTR of 14.62% and CR of 8% on abandoned carts
That was Sonia Urbanski from SuperJeweler discussing the impact of using PushEngage. PushEngage is the #1 push notification software in the world. You can use PushEngage to grow your traffic and engagement with the help of automated campaigns. So, if you’d like to grow your business like SuperJeweler, get started with PushEngage today!
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